(CNN) — It's got what many believe is the greatest club football team ever assembled -- FC Barcelona. Not to mention one of the planet's greatest collections of art at the Prado museum in Madrid.
Then there's the food, which we've suggested is among the greatest cuisine in the world right now. What makes Spain such a cultural powerhouse?
Size doesn't hurt. It's Western Europe's second-largest country (after France) in terms of area, and the world's third-largest exporter of wine, fruits and vegetables.
But it's the incredible diversity of its people and passions that holds the key to understanding Spain's eternal appeal in the travel world.