The Swiss watch brand Swatch has opened a temporary space in Moscow's GUM as part of its global project Swatch x You. The main place in the pop-up is occupied by Swatch Canvas - a printer that allows you to apply a pattern to a translucent case back and watch strap in just 20 minutes, turning them into a real work of art. You can also choose the color of the movement and leave a message on the back of the dial.
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