Ukrainian Fashion Week launches a special project - Action: Sustainable Fashion.
Over the past few years, conscious fashion and responsible consumption have become mainstream. We observe, like small brands, and giant companies are confidently moving along the path of an ethical attitude to the planet and to sustainable business. On the other hand, modern consumers still do not have an accurate idea of what sustainable fashion is. Can a brand be 100% environmentally neutral? Of course not. Nevertheless, designers and manufacturers can positively influence industry transformation and consumer habits through examples of their own sustainability philosophy. Sustainable fashion involves many aspects. This is an endless story spanning the economic, social, environmental, ethical and cultural foundations of our time. In the Action: Sustainable Fashion project, the Ukrainian Fashion Week team reveals these aspects through the stories of Ukrainian designers, through their world in which clothes and accessories are tools for a change for the better.
“Conscious fashion is design" - with this slogan UFW tells the first story of the brand ambassador of the KSENIASCHNAIDER project and teaches how to perceive challenges as opportunities.