The 27 Street Style Outfits That Have Inspired My Style
The street style phenomenon might've only kicked into gear in the last decade, but in that time, it has had a fundamental impact on the way that fashion has evolved and adapted to an ever-shifting consumer landscape. No longer focused on the hallowed halls of the runway, the camera has gradually turned its lens to the pavements outside of the venues, capturing the well-dressed attendees in all their finery.
While it has been called a circus by some (and there's no…
The Fashion Brands That Make Me Proud to Live in London
It's London Fashion Week! Well, sort of. On a usual runway-packed day, team Who What Wear would be up bright and early, donning our glad rags and hitting the streets of Soho, but in COVID-tainted 2020, elasticated waistbands, slouchy knits and a messy topknot is our FROW look of choice. Sigh. But ever the optimists, we have decided to embrace our new hermit-like existence and celebrate everything that Great British style has to offer—from the comfort of our sofas, anyway.
This Luxe Autumn Trend Looks Good at Every Price Point
Leather isn't typically what you'd consider to be a versatile or low-key fabric within the fashion oeuvre, yet it has quietly slipped into the A/W 20 trend lineup without a fuss and emerged as an unlikely minimalist staple. Put aside any associations with high-shine PVC or gothic getups because 2020's leather offering is a far softer and more refined than previous iterations. It has essentially been treated like cotton: moulded into tailored trousers and shaped into…
Pair a cashmere silk scarf with any ensemble for a cozy take on your tastes.
...the final touch to the # AkrisFW20 collection in Paris.
These Are Officially the Most Popular Brands of 2020 So Far
Twenty-twenty has been quite the year, hasn't it? If I asked you to think back when we were all talking about Tiger King and Normal People, I'd wager you'd say that was in 2019, such is the time-defying power this year seems to possess.
Did you even realise that it was this year that Parasite won the Best Film Oscar? And that Meghan and Harry left the Royal family too? There's really an impressive roll call of events that happened pre-pandemic, honestly. So, then, how can…
This Is 2020’s Take on the Body-Con Dress
If you lived through the noughties, there is probably a very specific image which comes to mind anytime anyone utters the word "body-con." It's likely the depiction of Paris Hilton or a young Kim Kardashian dressed to the nines in sky-high heels, smokey-eye makeup, and a figure-hugging bandage minidress. As iconic as those styles may be, some 20 years later, the concept of body-con has been reimagined, refreshed, and given an entirely new meaning.
As seen on the runways…
The 6 Coat Trends to Watch Out for This Autumn
Whether you're a fan of puffers, trenches or oversized teddy coats, there's no way to deny that the humble coat is an absolute necessity as we head into the autumn season. Thankfully, as per usual, there is plenty of inspiration to be had from the fashion crowd, proving that coats needn't be an afterthought.
We're seeing a number of standout trends start to emerge as we settle into September, and each and every one of them can be worn now with light layers then bulked up…
The Most Stylish High-Street Buys Fashion Influencers Are Wearing This Month
The team at Who What Wear UK prides itself on uncovering cult items before they've even made it off the production line. We're keen, to say the least, and a great portion of our time is spent documenting and analysing the Instagram posts of the thousands of cool women we follow on Instagram for high-street sightings. In fact, we have WhatsApp groups and Slack channels dedicated to these affordably priced power pieces, and we want to update you on them as soon as possible…
Resort Report: 73 Standout Looks From the 2021 Season
When news came down that the Resort 2021 shows were going to be canceled, no one was surprised. But designers still wanted to show off their wares. As is typical with these collections, the majority were presented in lookbook format. Although, even the lookbooks were a sign of the (troubled) times with some brands simply using their staff as models.
Wanting to stand out from the pack, Christian Dior still opted to stage its runway show in Lecce, Italy. There wasn’t the…
From Alexander McQueen to Valentino, These Are Our Favorite Fall 2020 Campaigns
We’ve still got a bit of summer to go, but all the luxe fashion houses have us yearning for fall. That’s because they’re slowly but surely dropping their Fall 2020 campaigns. And, even with the ongoing pandemic, this season’s ads are some of the best yet.
Gucci asked its models to act as photographers and stylists for its latest campaign. Brand new brand Mônot somehow enlisted some of the industry’s top talent to flaunt its Fall 2020 goods. And Etro’s ads include some…
All the September 2020 Magazine Covers We Loved and Hated
Even in the midst of a pandemic, the September issues are still the most important editions on the print calendar. And this year, editors had to get creative. Some September 2020 covers really hit the mark. But, as usual, some fall completely flat.
Vogue decided to focus on hope with many of its editions, including British Vogue’s salute to activism. What really impresses us about the current crop of September covers is how diverse the cover stars are. Hunter Schafer wins…
MaxMara autumn collection
Max Mara is a successful Italian women's clothing brand founded in 1951. The basic coat became a cult product of the fashion house: a calm beige color, a straight silhouette, loose kimono sleeves, the softest camel cashmere and a unique stitch.
Max Mara gets love and attention for its brand through collaboration and collaboration with talented fashion designers: Anna Maria Beretta, Karl Lagerfeld, Luciano Soprani, guy Paulin and Jean-Charles de Castelbajac.