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11 days ago

Nigeria’s TradeDepot piloting in 2 African cities as it plans a retail revolution

Nigerian B2B e-commerce startup TradeDepot is conducting pilots in two cities outside of the country as it works to streamline Africa’s fragmented informal retail sector.

Founded in 2016, TradeDepot is an end-to-end distribution platform that aims to connect the world’s top consumer goods companies directly to African retailers. With a network of over 40,000 micro retailers across Nigeria, the startup plans to build the largest retail distribution network in Africa.

The startup works with global distributors and manufacturers like Nestlé, Unilever, GB Foods and Danone to make household supplies more accessible and affordable for the informal urban retail networks it operates in.